Olly Oogleberry is an iconic,
cross-media character brand

designed to appeal to boys, girls, moms,
dads and other earthlings of all ages.

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Brand Personality

Brand Personality

  • Fun-Loving
  • Adventurous
  • Spacey
  • Edgy
  • Relevant
  • Emotionally Connected
  • Environmentally Conscious
  • Colorful
  • Fascinating
  • Cool
  • Humorous
  • Timeless

Target Markets

Girls (2-17)

Why Girls Love Olly

  • Lovable, iconic and cute designs.
  • Olly's eyes are very very big, bright just like his personality. Oh yeah, and in case you haven't noticed already, they have rainbows.
  • Crystals, crystals and more crystals.
  • Vibrant colors.

Boys (2-12)

Why Boys Love Olly

  • Olly's spirit of adventure.
  • He's an alien, people!!
  • What boy doesn't love space, rockets, planets and stories of intergalactic travel?
  • Killer design built for cross-media applications and the digital world.
  • This ain't no campy spot color character brand.

Moms (25-65)

Why Parents Love Olly

  • Positive and aspirational.
  • Colorful designs.
  • Olly isn't just a cute character; Olly actually has a powerful brand
    platform that inspires learning and self-empowerment.
  • Who doesn't love travel and adventure?
  • Olly's a great role model.
  • Even Moms and Dads have dreams and aspirations and long for
    discovery and adventure, too.

Olly Brings Together...

  • The desire for understanding our place in the universe.
  • Our unquenchable thirst for knowledge, travel and adventure.
  • Our desire for friendship and connectedness with the world around us.
  • The desire to be somewhere else, pursuing our dreams, aspiring to achieve great things.
  • Emotional longing to be accepted and loved despite our differences.

Brand Takeaways

  • Olly Oogleberry is uplifting & positive
  • Olly Oogleberry teaches earthlings about the extraordinary wonders of the world and universe we share.
  • Olly Oogleberry promotes learning about science and technology.
  • Olly Oogleberry inspires kids to dream big dreams.
  • Olly Oogleberry inspires us to think about big questions, include life's meaning, our destiny and the opportunities we have to be the best earthlings can be.
  • Olly Oogleberry appeals to our best earthling qualities.

Elements & Attributes

  • Aliens
  • Space
  • UFOs
  • Space Ships
  • Rockets
  • Moons
  • Planets
  • Rainbows
  • Comets
  • Black Holes
  • Crystals
  • Stars
  • Asteroids
  • Earthy Wonders
  • Famous Places
  • Travel
  • Nature
  • Global / International